Economics
Double the value of a sales promotor
Publicado en El Pais, 1 de Junio 2019. When I walk through a supermarket, I like to observe sales promotors who make me try all kinds of free food samples. Their goal, obviously, is not […]
Articles by Arnold Hagens
Economics
The Internal Image as a business strategy
Published in El Pais, May 25th 2019. People always get impressed by the amount of money companies spent on advertising. For example, Coca Cola spent almost 4 billion dollars on advertisement in 2017 which is […]
Economics
When are we going to eat bugs?
Published in El Pais, May 4th 2019. One of the questions that always went through the heads of economists is: how can we give food to everyone? The economist Thomas Malthus (1878) indicated that one […]
Health
How would you like to die?
Published in El Pais, April 27th 2019. Most people probably do not think in the way they are going to die. In a way is better to live much calmer if you do not think […]
Economics
When Markets and Governments Fail
Published in El Pais, 23 March 2019. Do you know if you are paying the right price for the product you buy? You might be if it is an easy to judge foodstuff, but for […]
Economics
The true Innovation
Published in El Pais, 16 March 2019. Whenever innovation and creativity is presented, the logos of Google, Amazon, Apple, Netflix etc. seem to be the only companies that should inspire us to be innovative and […]