Economics
The rise in eSports
Published en El Pais, 29 May 2018. In just a couple of weeks the world will be glued to their televisions to watch the FIFA World Cup. I do not have to tell you how […]
Marketing
Economics
The underrated ‘me-too-strategy’
Published in El Pais, March 13, 2018 There is business strategy that is called me too. What is basically means is that you check the market what works well and do more or less the […]
Economics
Customers span of attention
Published en El Pais, January 14th 2018 Nowadays it is hard to catch the people’s attention. We are living in an era where we are being bombarded with information. I am leaving aside if all […]